Lola Guimarães Video Editor  ·  Multimedia Designer
WorkFictional brand

COA Coffee.

COA is a fictional Brazilian coffee shop. I designed its whole identity: logo, colors, logo variations and packaging.

The idea

Create a complete visual identity for a Brazilian coffee brand.

How I made it

I designed the logo in Illustrator, chose a palette inspired by coffee, and animated the logo in After Effects.

What came out

A main logo in three colors, round logo variations, a coffee palette, a logo animation and packaging mockups.

01Out in the world

Mockups
COA Coffee kraft bag: dark roast, Brasil Cerrado Mineiro, 250 g

The bag

250 g of dark roast from Cerrado Mineiro, Brazil.

Two cream enamel mugs with the COA logo in brown and in gold

Mugs

Enamel mugs with the logo in two colors.

White espresso cup with the round brown COA sticker, coffee beans beside it

Espresso cup

The round logo on a café cup.

02The logo

Illustrator
COA logo in dark brown The word coffee in the brand's lettering

Round, heavy letters that you can read from across the street.

03Logo colors

Light and dark
COA logo in crema gold
Crema on white
COA logo in dark roast brown
Dark roast on white
COA logo in milk cream
Milk on dark roast

04Logo variations

Round marks

The round version of the logo in every color, with the full name or just the bean.

Dark roast badge with the full COA logo Medium roast badge with the full COA logo Milk badge with the COA logo in dark brown Milk badge with the COA logo in crema Crema badge with the bean and the word coffee Dark roast badge with the bean and the word coffee Milk badge with a crema bean and the word coffee

05Colors

Coffee palette
Dark roastText and dark logo variations#2E1A0B
Medium roastLogo variations and accents#603913
CremaThe main logo color#C29A6F
MilkLight backgrounds#F1E7D8

06Motion

After Effects

A short logo animation for social posts and video intros.

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